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School of Management, Mae Fah Luang University| Faculty Member Profile
Faculty Member Profile
Tel: Lecturer
Dr. Chai Ching Tan
Senior Lecturer
Education:
Education:
• Doctor of business administration, Southern Cross University, Australia.
• PhD. Qualified Exam passed. 60 PhD Credit Course works completed. Mechanical Engineering.
University of Wisconsin Milwaukee.
• Master of Advanced Business Practice, University of South Australia.
• Master of Science in Mechanical Engineering, University of Wisconsin-Milwaukee.
• Bachelor of Science in Mechanical Engineering, University of Wisconsin-Milwaukee.
• Grade 12 and Grade 13, Great Lakes College of Toronto, Toronto, Ontario. 1984.

Teaching:
Teaching:
PhD:
• Special Topics in Human Resource Management and Organization Behavior 1203914

Master and Bachelor:
• Entrepreneurial and Strategic Management 1204707
• Business Research 1204708
• Operations Management 1204704
• Logistics and Supply Chain Analytics 1209731
• Fundamental and Theory of Management 1203703 Bachelor:
• Business Research 1203331
• Business Ethics 1203304
• Strategic Management 1203433
Area of Interest:
Area of Interest:
Business Strategy and strategic management, CSR, Social Entrepreneurship, Consumer Behaviors, Consumer Engagement, Social Media Consumer Behavior, Tourist Behavior, Tour Guide and Tourist Loyalty, Tourism Sustainability and Community Development, Supply Chain Management and Logistics, Production Operations, ISO 9001, 9004, 14000, 22000, 8000, Total Quality Management, Enterprise Resource Planning (ERP), Food Industry Development, Food Traceability, Food Quality Control, HACCP/GMP, Organizational Learning, Performance Measurement, Performance Management, Hotel services, Hotel Learning and Innovation, Hotel Performance, Student Engagement, Higher Learning Institution Development, Branding and Brand Management, Services Management and Innovation, HRM/HRD, Change Management, Organizational Development, Buddhist Studies.
Researches & Publications:
Presentation Paper Awards
• Excellence Presentation Award (Oral) at the 4th Greater Mekong Subregion International Conference (GMSIC) 2017, July 14, National University of Laos and Khon Kaen University.
• Best Presenter Award at 3rd International Conference on Statistic, Accounting and Management, 25-26 August, 2017, KL.
• Highly Commended Paper Award 2016, Emerald and Literati Network
• Highly Recommended Paper Award 2016, International Symposium in Service Management (IRSSM), Mahidol University.
• Excellence Paper Award (Oral) 2016, The Third Greater Mekong Subregion International Conference (GMSIC) 2016, Khon Kaen University.
• IMRF Excellence Award 2015 in recognition of consistently superior performance in Management Science
• Best Paper Award 2015, IPN-IWNEST Journal Publication

Scimago Journal Ranking Quartile 1 and Quartile 2 Articles:
1. Tan, C.C. and Zomaya, A.Y. (1998), A Frequency-Dependent Direct Adaptive Scheme for Robot Manipulators: A Case of Model following Motion Control, Journal of Intelligent and Robotic Systems: Theory and Applications, 22(1), pp 1-21. [Scimago Journal Ranking Quartile 2]
2. S. H. Chan, Y. S. Wang and C. C. Tan (1994), "The Effect of Mass Transfer on Kelvin-Helmholtz Instability at the Gas-Liquid Interface of a Sonic Reacting and Non-Reacting Gas Jet Submerged in a Liquid," International Journal of Heat and Mass Transfer, Vol..37, No. 7, pp.1123-1132, 1994. [Scimago Journal Ranking Quartile 1]
3. S. H. Chan and C. C. Tan (1992), "Complex Equilibrium Calculations by Simplex and Duality Theories with Applications to Liquid Metal Fuel Propulsion Systems," Combustion and Flame, Vol. 88, 1992, pp. 123-136. [Scimago Journal Ranking Quartile 1]

Individual Research Publications:
4. Chai Ching Tan (2018). Digitization and Ways forward for Business and Researchers: Empirical Cases Illustrated Using Neural Networks. Keynote Speaker at the International Conference on Digital India: Empowering the Society, Bareilly College, U.P. India, 27 Jan 2018.
5. Chai Ching Tan (2018). Giving a Theoretical Context to Most Framework of Strategic Management: A Literature Review. In D. B. Ratnakar (Ed.). Global Trends in Corporate Social Responsibility, Demonetization, Globalization and Business Sciences (pp. 1-18). Vijayawada, India: IMRF International Publications. ISBN: 978-93-86435-35-4.
6. Chai Ching Tan (2018). Building Student Loyalty to University: Contributing towards Cybernetic Psychology. In D. B. Ratnakar (Ed.). Global Trends in Corporate Social Responsibility, Demonetization, Globalization and Business Sciences (pp. 19-40). Vijayawada, India: IMRF International Publications. ISBN: 978-93-86435-35-4.
7. Chai Ching Tan (2018). An Advanced Strategic Management Text: A Research-Oriented Approach. First Edition. India: IMRF Publication House. ISBN: 978-93-86435-27-9. Total Pages: 340. (Single Space)
8. Chai Ching Tan and Bussaba Sitikarn (2018). Coffee-and-Tea based and Social Entrepreneurship-Oriented Community-based Tourism (CBT) in Northern Thailand: Contributing towards a Theory. First Edition. India: IMRF Publication House. ISBN: 978-93-86435-27-9. Total Pages: 186. (Single Space)
9. Chai Ching Tan (2018). Giving a Theoretical Context to Most Framework of Strategic Management: A Literature Review. Business Sciences International Research Journal, 5(Special), pp. 1-12. ISSN: 2321-3191. India University Grants Commission (UGC) approved list of Journal.
10. Chai Ching Tan (2018). Building Student Loyalty to University: Contributing towards Cybernetic Psychology. Business Sciences International Research Journal, 5(Special), pp. 43-57. ISSN: 2321-3191. India University Grants Commission (UGC) approved list of Journal.
11. Chai Ching Tan (2017). A Fieldtrip Approach to Study Tour Guide in Shaping Student Tourist Experience, Journal of Mekong Societies, 3(2), pp. 23-44. (TCI and ACI).
12. Chai Ching Tan and Siroj Anomasiri (2017). Attention-based View Approach to the Use of Performance Measurements to Drive Organizational Performance. Journal of Accounting Profession, 13(39), pp. 58-82. Thammasat University. ISSN: 1686-8293. In Thai Journal Citation Index (TCI-1) and ACI (ASEAN Citation Index).
13. Chai Ching Tan, A Structural Equation Modeling of National Competitiveness and its Drivers based on Hofstede’s Cultural Value System. Presented to the International Conference on Sustainable Development Goals and National Workshop on Successful and Powerful Leadership through Spiritual Intelligence. Organized by Fr. Agnel College of Arts & Commerce, Pilar – Goa (NAAC Accredited Grade “A” University), 1-3 November 2017, Pilar Animation Center, Goa.
14. Chai Ching Tan (2017). Keynote Speech: Studying a Group Tour to Xishuangbanna based on a Stimuli-Organism-Response (S-O-R) Framework: Implications to Marketers and Policy Makers. International Science Congress Thailand (ISCTH) 2017, October 2-3, Asian Institute of Technology.
15. Chai Ching Tan, Siroj Anomasiri and Bussabha Sitikarn (2017). Studying a Group Tour to Xishuangbanna based on a Stimuli-Organism-Response (S-O-R) Framework: Implications to Marketers and Policy Makers. Presented to International Science Congress Thailand (ISCTH) 2017, October 2-3, Asian Institute of Technology and Proceeding of the International Science Congress Thailand (ISCTH) 2017, pp. 91-100. ISBN: 978-93-86435-17-0.
16. Chai Ching Tan (2017). Giving Strategic Management an Epistemological Structure. The 3rd International Conference on Statistic, Accounting and Management, 25-26 August, 2017.
17. Chai Ching Tan, Bussabha Sitikarn, Siroj Anomasiri and Athitaya Pathan (2017), A Social and Cybernetic Psychological Model for the Social Entrepreneurship-driven Community-based Tourism (CBT) Development in Chiang Rai, Thailand. Proceedings of the 4th Greater Mekong Sub-region International Conference (GMSIC) 2017 “The Knowledge Discovery of Management Science and Economics for Development in GMS”, pp. 203-223. National University of Laos and Khon Kaen University. ISBN: 978-616-438-030-1 (Best Paper Presentation Award)
18. Chai Ching Tan (2017). A Fieldtrip Approach to Study Tour Guide in Shaping Student Tourist Experience. Proceedings of the 4th Greater Mekong Sub-region International Conference (GMSIC) 2017 “The Knowledge Discovery of Management Science and Economics for Development in GMS”, pp. 107-121. National University of Laos and Khon Kaen University. ISBN: 978-616-438-030-1.
19. Chai Ching Tan, Wanwisa Praditmon, Arpakorn Pattanadeekul, and Sakolwan Chimwan (2017). Intercepting Stimulus-Organism-Response Model, Theory of Planned Behavior, and Theory of Expectancy Confirmation in the Study of Smartphone Consumer Behavior: A Thai University Student Perspective. Proceedings of the 4th Greater Mekong Sub-region International Conference (GMSIC) 2017 “The Knowledge Discovery of Management Science and Economics for Development in GMS”, pp. 321-339. National University of Laos and Khon Kaen University. ISBN: 978-616-438-030-1.
20. Chai Ching Tan, Wanwisa Praditmon, Arpakorn Pattanadeekul, and Sakolwan Chimwan (2017). Intercepting Stimulus-Organism-Response Model, Theory of Planned Behavior and Theory of Expectancy Confirmation in the Study of Smartphone Consumer Behavior: A Thai University Student Perspective. Presented to the ICSSAM (International Conference on Science, Social Sciences, Agriculture and Management) and Workshop on Soft Computing Modeling in Medical Sciences and Engineering, sponsored by Department of Science and Technology, Government of India, and organized by Birla Institute of Applied Sciences, Bhimtal, Uttarkhand, India, in collaboration with Forum for Advanced Training Education and Research Academy of India (FAI) and Marathwada Mathematical Society, Aurangabad, 12-14 June, 2017, pp. 1-17.
21. Chai Ching Tan, Jeeranan Seema, Jikharin Autsahaanun, Chalita Pattana, Nidchakarn Kittikhun, Thaksina Leephithakrat, Tanapol Chuayord, Pimpisa Suwannasang, Sukritta Kongkaew, Thitirat Tongmee, and Teerapong Roengmanee. Giving Student Engagement Study a Theoretical Base: Stimulus-Response (S-R) and Social Cognitive Theoretical Framework. Presented to the ICSSAM (International Conference on Science, Social Sciences, Agriculture and Management) and Workshop on Soft Computing Modeling in Medical Sciences and Engineering, sponsored by Department of Science and Technology, Government of India, and organized by Birla Institute of Applied Sciences, Bhimtal, Uttarkhand, India, in collaboration with Forum for Advanced Training Education and Research Academy of India (FAI) and Marathwada Mathematical Society, Aurangabad, 12-14 June, 2017, pp. 1-19.
22. Tan, C.C. (2017). Using Karl Popper’s Three Ontological Worlds Creatively to Chart the Design and Implementation of Strategic Management for Spiritual and Organizational Performance Advantages. Keynote Speech delivered to the ICSSAM (International Conference on Science, Social Sciences, Agriculture and Management) and Workshop on Soft Computing Modeling in Medical Sciences and Engineering, sponsored by Department of Science and Technology, Government of India, and organized by Birla Institute of Applied Sciences, Bhimtal, Uttarkhand, India, in collaboration with Forum for Advanced Training Education and Research Academy of India (FAI) and Marathwada Mathematical Society, Aurangabad, 12-14 June, 2017.
23. Tan, C.C. (2017), A Cybernetic Approach to Supply Chain Management: Taking Japanese 5S Concept as its Operative Structure, Keynote Speech delivered to the IEEE International Conference on Advances in Mechanical, Industrial, Automation and Management Systems (AMIAMS-2017), 3-5 February 2017, Organized by Department of Mechanical Engineering, Motilal Nehru National Institute of Technology (MNNIT), Allahabad, India
24. Tan, C.C. (2017), Spiritual Intelligence-Enabled Corporate Social Responsibility, Keynote Speech delivered to the Global Summit on Corporate Social Responsibility 2017, Acharya Nagarjuna University (Ranked One in Intellectual Capital & Learning Experience as the Best Business School in India), Guntur, Andhra Pradesh, India, March 29-31.
25. Tan, C.C. (2017), Spiritual Intelligence-Enabled Corporate Social Responsibility, Keynote Speech delivered to and Chairperson at the International Conference on Women Entrepreneurship, E Commerce, Management, Law, Gender Studies, Humanities & Social Sciences 2017: Govt. of India Approved Conference MHA Vide: F.No. 42170266/CC; MEA: F.No. AA/162/01/2017-388, Organized by International Multidisciplinary Research Foundation, in Collaboration with Center for Scientific Research Foundation and UNESCO, Gao, India, March 30-April 1, 2017. Full paper in the Proceedings of the International Conference on Women Entrepreneurship, E Commerce, Management, Law, Gender Studies, Humanities, & Social Sciences 2017, pp. 20-30, ISBN: 978-93-86435-03-3.
26. Tan, C.C. (2017), CONTRIBUTING TOWARDS A STIMULATING-ORGANISM-RESPONSE (SOR) MODEL OF TOUR-GUIDE STIMULATED TOURIST BEHAVIORAL STUDY, Paper presented to the International Conference on Advances in English Studies, Education & Women Empowerment – ESEWE 2017: Govt. of India Approved Conference: MHA Vide: F No 42170006/CC; MEA: F.No AA/162/01/2016-1244, Carmel College, Nuvem, Goa, India, February 2-4, 2017.
27. Tan, C.C. (2017), CONTRIBUTING TOWARDS A STIMULATING-ORGANISM-RESPONSE (SOR) MODEL OF TOUR-GUIDE STIMULATED TOURIST BEHAVIORAL STUDY, Arts & Education International Research Journal, Vol. 4, Issue 1, pp. 93-96, ISSN 2349-1353. India University Grants Commission (UGC) approved list of Journal.
28. Tan, C.C. (2016), Towards a Phenomenological Theory of Corporate Social Responsibility and its Spirited Services, India: IMRF Publication House. ISBN 978-93-84124-99-1. (Book)
29. Tan, C.C. (2016), Towards a Community-based Theory of Brand Community Engagement, Keynote Speech delivered to the IPN Conference, 21-22 October, 2016, Chiang Mai, Thailand.
30. Tan, C.C. (2016), Exploring the Dynamics Characteristics of Organizational Learning and the Enablers for Business Success: A Single Case Study, Business Sciences International Research Journal, 4(2), pp. 84-87. India University Grants Commission (UGC) approved list of Journal.
31. Tan, C.C. (2016), Merging Concepts of Brand Community Engagement, Consumer Brand Identification, Value Co-Creation and Parasocial Relationship and Interaction: A Typological Study in Embracing for Social Media-Mediated Marketing Era. Presented to the International Multidisciplinary Academic Conference, as Invited Talk, Organized by The International Multidisciplinary Research Foundation India, Center for Research Education and Institute for Foreign Affairs & Diplomacy India, Pattaya, September 26-28.
32. Tan, C.C. (2016), Exploring the Dynamics Characteristics of Organizational Learning and the Enablers for Business Success: A Single Case Study. Paper presented to the International Multidisciplinary Academic Conference, Organized by The International Multidisciplinary Research Foundation India, Center for Research Education and Institute for Foreign Affairs & Diplomacy India, Pattaya, September 26-28.
33. Tan, C.C., Pornpimol Chaisanit, and Aug Zaw Moe (2016), An Exploratory Study of Hotel Employees’ States of Engagement and its Horizontal Job Activity and Vertically Supporting Antecedents: A Survey of the Hotels in Nay Pyi Taw and Bagan, Myanmar. Entrepreneurship and Business Innovation Journal, 1(1), pp. 17-37.
34. Aung Zaw Moe and Chai Ching Tan (2016), Using the Business Model Concept as a Broad-based S-O-R (Stimulating-Organism-Response) Consumer Behavior Model for Tourism Industry: The Case of Bagan, Myanmar. การใช้แนวคิดแบบจำลองทางธุรกิจและแบบจำลองสิ่งกระตุ้นและการตอบสนองทางการตลาดของพฤติกรรมผู้บริโภคในอุตสาหกรรมการท่องเที่ยว: กรณีศึกษาเมืองพุกาม ประเทศเมียนมาร์. Journal of Mekong Societies, 12(2), pp. 21-44.
35. Tan, C.C. (2016), Empirically Validating a Buddhist Noble Eightfold Path Approach in the Study of Consumer and Organizational Behaviors. Presented to the 7th International Research Symposium in Service Management, IRSSM-7 2016, 02-06 August, 2016, Mahidol University International College, Nakhon Pathom, Thailand. [Awarded the 2016 Highly Commented Award by Emerald LiteratiNetwork and Journal of Service Management and Highly Recommended Paper Award by the IRSSM-7]
36. Tan, C.C., Pornpimol Chaisanit, and Aug Zaw Moe (2016), An Exploratory Study of Hotel Employees’ States of Engagement and its Horizontal Job Activity and Vertically Supporting Antecedents: A Survey of the Hotels in Nay Pyi Taw and Bagan, Myanmar. Paper presented to the 3rd Greater Mekong Subregion International Conference (GMSIC) 2016, Proceeding GMSIC 2016 “Modern Business Management and Economics for Development in The Greater Mekong Subregion,” pp. 8-28. Faculty of Business Administration, Non Khai Business School (NBS), Khon Kaen University. [Awarded the Best Paper Award]
37. Biamukda, S.and C.C. Tan (2016), Factors Influencing High-Involvement Behaviors in the Real-Estate Investment in Northern Thailand, International Journal of Behavioral Science, 11(1), pp. 31-44. (TCI and ACI).
38. Tan, C.C. (2015), Stimulate changes of views, and measure to learn to transform organizational performance: An Action Research Case, A Keynote Speech presented to ICAESS (International Conference on Arts, Education and Social Science) 2015, October 9-10, Chiang Mai.
39. Tan, C.C., Kantabutra, S., Pratsanee Nakeeree, and Pattaramok Pongsata (2015), “Hermeneutical Phenomenology Approach Using Student’s Field Trip Experiences for Learning about Tourist Experience Phenomenon,” Australian Journal of Basic and Applied Sciences, 9(12), pp. 37-43.
40. Tan, C.C., Kantabutra S., Pratsanee Nakeeree, and Pattaramok Pongsata (2015), “Hermeneutical Phenomenology Approach Using Student’s Field Trip Experiences for Learning about Tourist Experience Phenomenon,” Presented to the International Conference on Tourism and Hospitality (ICTH 2015) at Penang, 24-25 April. [Awarded the Best Paper Award]
41. Tan, C.C., Chatrudee Jongsureyapart, and Sangchan, Kantabutra (2014), “The Roles of Personality Traits and Experiential Learning Style Preferences in Academic and Team-based Project Performance: A Case at Mae Fah Luang University and Its Implications for HRD,” Thailand HR Journal, Vol. 6, pp. 126-155.
42. Tan, C.C. and Sangchan, Kantabutra (2014), “Towards a Theory of National and Organizational Level Ethical Leadership for Sustainable Competitive Advantage,” AFBE Journal, 7(1), pp. 39-61.
43. Tan, C.C. and Kantabutra, S. (2014), “A Critical Literature Review in Conceptualizing a Structural Framework to Position Buddhist Inquiry Paradigms.” Presented to the ICHUSO (International Conference on Humanistic and Social Sciences 2014), 20-21 November, Khon Kaen University, Thailand.
44. Tan, C.C. and Kantabutra, S. (2014), A Critical Literature Review in Conceptualizing a Structural Framework to Position Buddhist Inquiry Paradigms, MFU Connexion Journal of Humanities and Social Sciences, 3(2), pp. 65-92.
45. Tan, C.C. and Kantabutra, S. (2014), Towards a Theory of National, Organizational, and Task Level of Ethical Innovation Leadership for Sustainable Competitive Advantage, Mae Fah Luang University International Conference, 11-12 February, 2014, Mae Fah Luang University, Chiang Rai, Thailand.
46. C.C. Tan (2010), “Beyond Green Oceans Strategies to a Buddhist Theory of Learning based on Mindfulness Training at Our Citta (Heart-Mind, Consciousness) Level Directly, Human Resource and Organization Development Journal, 1/2553, The National Institute of Development Administration (NIDA) University, Thailand.
47. C.C. Tan (2009), “A Buddhist Theory of Learning,” Presented to the AIB Southeast Asia Regional Conference (Southeast Asia Chapter of the Academy of International Business (AIBSEAR)) in Hong Kong, Theme: Revitalizing the Global Economy: Challenges and Strategies for Sustainable Growth, Lingnan University, Hong Kong, December 3-5, 2009
48. C.C. Tan (2009), “A Buddhist Theory of Organizational Learning, Performance Measurement and Action Research,” Presented to the AIB Southeast Asia Regional Conference (Southeast Asia Chapter of the Academy of International Business (AIBSEAR)) in Hong Kong, Theme: Revitalizing the Global Economy: Challenges and Strategies for Sustainable Growth, Lingnan University, Hong Kong, December 3-5, 2009
49. C.C. Tan (2009), “Grounding Red, Blue, and Green Oceans Strategies to a Buddhist Theory of Learning based on Mindfulness Training at Our Citta (Heart-Mind, Consciousness) Level Directly,” Presented to the 2009 AGBA (Academy for Global Advancement), the Sixth Annual World Congress, Universiti Utara Malaysia, December 27-31.
50. Tan, C.C. (2007), “Double-Loop Learning Performance Measurement System – Part I: Laying the Groundwork on the Theories of Organizational Learning,” Presented to the Winter 2007 Global Conference on Business and Finance (GCBF), IBFR-GCBF Proceedings, 2(1), South Padre Island, Texas, USA, Jan 3-6: ISSN 1931-0285.
51. Tan, C.C. (2007), “Double-Loop Learning Performance Measurement System – Part II: Unifying Schools of Thought,” Presented to the Winter 2007 Global Conference on Business and Finance (GCBF), IBFR-GCBF Proceedings, 2(1), South Padre Island, Texas, USA, Jan 3-6: ISSN 1931-0285.
52. Tan, C.C. (2006), “Book Review on John Hayes’ (2002) The Theory and Practice of Change Management,” Asian Business & Management Journal, 5, pp. 153-155.
53. Tan, C.C. (2006), “A Systemic-Learning Approach to Performance Measurement System in Global Business Environment,” presented to the 2006 Global Business Conference with the theme “A New Paradigm, New Techniques for Global Business Development and Strategy,” June 22-23, Bangkok, Thailand, Organized by Burapha University, Graduate School of Commerce.
54. Tan, C.C. (2006), “Systemic Learning Model to PMS as Knowledge Management, Living Organization and Strategic Learning System – Part I: Definitional Groundwork,” Keynote Speaker at the AFBE Conference, The National Advanced Training Institute, Hanoi, Vietnam, 4-5 December.
55. Tan, C.C. (2006), “Systemic Learning Model to PMS as Knowledge Management, Living Organization and Strategic Learning System – Part II: Theoretical Framework,” Keynote Speaker at the AFBE Conference, The National Advanced Training Institute, Hanoi, Vietnam, 4-5 December.
56. Tan, C.C. (2006), “Laying the Groundwork on the Theories of Organizational Learning in Performance Measurement System,” Presented to 2006 AIB Southeast Asia Regional Conference, 7-9 December, Organized by HK Institute of Business Studies (HKIBS) and Bangkok University, Bangkok.
57. Tan, C.C. (2006), “Unifying Schools of Thought in Performance Measurement System,” Presented to 2006 AIB Southeast Asia Regional Conference, 7-9 December, Organized by HK Institute of Business Studies (HKIBS) and Bangkok University, Bangkok.
58. Tan, C.C. (2004), “A Value-Serviced Systemic Balanced Scorecard for Sustainable Competitive Advantage,” presented to the Eight Australian International Performance Management Symposium (EPM2004): Leadership, Culture & Performance, Canberra: College of Performance Management, The First College of the Project Management Institute, 18-20 February.
59. Tan, C.C. (2004), “Balanced Scorecard Model for Managers,” The Nation, Jan. 21, 29 (50310), pg. 36.
60. C.C. Tan, S.O’Pitagchewin, P. Priyawat, S. Arsirapongpisit, and T. Ittichai (2003) “Towards a Postmodern Spirituality-based Business Strategy,” Euro Asia Journal of Management, 13(1), pp. 9-18.
61. C.C. Tan, S.O’Pitagchewin (2003), “Towards an Organizational Change and Innovation Model from a Literature Review,” Presented to the Pan-Pacific Business Association Conference in Shanghai, China, 2003.
62. C.C. Tan (2003), “A Postmodern Systemic Balanced Scorecard,” Presented to the Pan-Pacific Business Association Conference in Shanghai, China, 2003.
63. C.C. Tan (2002), “A Balanced Scorecard Approach to Educational Institution,” presented to the ICSTM-2002 Proceedings (International Conference on Systems Thinking and Management), University of Salford, April 3-5, UK.
64. C.C. Tan (2002), “Law of Physics as Robust Business Strategy,” presented to 2nd ICSTM-2002 Proceedings (International Conference on Systems Thinking and Management), University of Salford, United Kingdom, 3-5th April.
65. C.C. Tan (2002), “Law of Physics as Robust Business Strategy,” presented at the 2002 ICMS (International Conference in Management Sciences), Tamkang University, Taiwan, June 1.
66. C.C. Tan (2002) “Towards a Spirituality based Postmodern Business Strategy,” presented to the Asia Pacific Economics & Business Conference, Oct. 2-4, 2002 in Kuching, Malaysia.
67. C.C. Tan (2002) “Critical Revisit to Performance Measurement from the Spirituality Postmodernism and Quantum-Relativisticism,” presented to the Asia Pacific Economics & Business Conference, Oct. 2-4, 2002 in Kuching, Malaysia.
68. C.C. Tan and S. Arsirapongpisit (2002) “Critical Revisit to Performance Measurement from the Spirituality Postmodernism and Quantum-Relativisticism,” presented to the 7th APDSI (Asia Pacific Decision Science Institute) 2002 Conference, July 24-27, Thailand.
69. Tan, C.C. (2002), Towards A Spirituality based Postmodern Business Strategy, presented to the 2002 Hawaii International Conference on Business, June 18-22.
70. Tan, C.C. (2002), “A Critical Revisit to Performance Measurement from the Spirituality Postmodernism and Quantum-Relativisticism,” presented to the 2002 Hawaii International Conference on Business, June 18-22.
71. C.C. Tan and Saroj O’Pitagchewin (2002), “TMAL (Thinking Metaphorically and Action Learning): The Catalyst for Sustainable Competitive Advantage in Higher Learning Institutions,” presented to EDU-COM 2002, Higher Education Without Borders Sustainable Development in Higher Education, 25-27 November at The Hotel Sofitel, Khon Kaen, organized by Edith Cowan University and Khon Kaen University in Thailand.
72. C.C. Tan and S. Arsirapongpisit (2002), “Metaphorical Thinking and Action Learning (MTAL) in Higher Education Organizations (HEOS),” Proceeding of CoLT Conference on Leading and Learning 20002, International Conference on the Challenge of Learning and Teaching in a Brave New World: Issues and Opportunities in Borderless Education, Oct. 14-16, Organized by the School of Cognitive Sciences & Education, Universiti Utara Malaysia, Hatyai City College, and the Institute for Child and Adolescent Educational Advancement, Hatyai, Thailand, pp. 333-353.
73. C.C. Tan (2001), “A Balanced Scorecard Approach to Educational Institution,” presented to the 7th Annual UNESCO-ACEID International Conference on Education, Bangkok, Thailand, 11-14 Dec.
74. Tan, C.C. and Zomaya, A.Y. (1998), A Frequency-Dependent Direct Adaptive Scheme for Robot Manipulators: A Case of Model following Motion Control, Journal of Intelligent and Robotic Systems: Theory and Applications, 22(1), pp 1-21. [Scimago Journal Ranking Quartile 2]
75. C.C. Tan and C.A. Sammons (1996), “Robust and Simpler Ways in which Fuzzy Logic Controller is Developed,” Proceedings of the Second Biennial Australian Engineering Mathematics Conference, (AEMC'96).
76. Tan, C.C. and C.A. Sammons (1995), “Adaptive Controller Design for Robot Manipulator,” 26th International Symposium on Industrial Robots, 4-6 Oct. 1995, Singapore.
77. C.A. Sammons and Tan, C.C. (1995), “Robotics and Automation Training – A Scheme for Technicians,” 26th International Symposium on Industrial Robots, 4-6 Oct.
78. S. H. Chan, Y. S. Wang and C. C. Tan (1994), "The Effect of Mass Transfer on Kelvin-Helmholtz Instability at the Gas-Liquid Interface of a Sonic Reacting and Non-Reacting Gas Jet Submerged in a Liquid," International Journal of Heat and Mass Transfer, Vol..37, No. 7, pp.1123-1132, 1994. [Scimago Journal Ranking Quartile 1]
79. S.H. Chan, Y.S. Wang and C.C. Tan (1994), Instability of Liquid-Vapor Interface in a Reacting Choked Flow, Presented to the Central States Section of the Combustion Institution: Combustion Fundamentals and Applications, Wisconsin Center, 702 Landon Street, University of Wisconsin-Madison, Wisconsin, pp. 385-389.
80. S.H. Chang, Y.S. Wang, and C.C. Tan (1992), "Theoretical Study of Reacting Gas Jets Submerged in Liquid Metals: An Instability Study," 5th ONR Meeting, Washington, D. C., October.
81. S. H. Chan, Y. S. Wang and C. C. Tan (1994), "Instability of Liquid-Vapor Interface in a Reacting Choked Flow," presentation to the Combustion Institute Technical Meeting, Central States Section, University of Wisconsin-Madison, June.
82. Tan, C.C. and A.Y. Zomaya (1993), “Neural-Network-based Direct Adaptive Controller Design for Nonlinear Robot Manipulators,” 32nd IEEE Conference on Decision and Control, 15-17th December, San Antonio, Texas USA.
83. Tan, C.C. and A.Y. Zomaya (1993) “Nonlinear L1 and L Identification for CH4 Air Combustion,” 32nd IEEE Conference on Decision and Control, Vol. 1, 15-17th December, San Antonio, Texas USA.
84. Tan, C.C. and A.Y. Zomaya (1993) “Nonlinear L1 and L Identification on Class 1 Robot Manipulator and Complex Chemical Equilibrium Computation,” The 2nd IEE Conference on Control Applications, 2(2), 13-16th September, Vancouver, British Columbia, Canada. IEEE Catalog No.: 93CH3243-3.
85. Tan, C.C. and A.Y. Zomaya (1993) “H2 Stabilizing and Neural Adaptive Controller Design for Robot Manipulator,” First Australian and New Zealand Conference on Intelligent Information Systems, ANZIIS-93, 1-3 Dec. 1993, Western Australia.
86. S. H. Chan and C. C. Tan (1992), "Complex Equilibrium Calculations by Simplex and Duality Theories with Applications to Liquid Metal Fuel Propulsion Systems," Combustion and Flame, Vol. 88, 1992, pp. 123-136. [Scimago Journal Ranking Quartile 1]
87. S.H. Chan and C.C. Tan (1991), “Complex Chemical Equilibrium Calculations by Simplex Method and Duality Theory,” 7th Symposium on Thermo-physical Properties, Boulder, CO, June, 1991.
88. Tan, C.C. (1991), “One-Point Method in Complex Chemical Equilibrium Analysis with Applications in Multiphase Jet Diffusion Flame,” presented to the Mechanical Engineering Conference, Chiang Mai University, Thailand.
89. C.C. Tan (1991), “Determination of Micro-explosion Time for Water-Emulsified Fuel Reacting with Air,” presented to the Mechanical Engineering Conference, Chiang Mai University, Thailand.
90. C.C. Tan (1991), “Analysis of evaporation and condensation on stratified reacting submerged jet by Kelvin Helmholtz Instability Theory”, presented to the Mechanical Engineering Conference, Chiang Mai University, Thailand.
91. S.H. Chan, C.C. Tan, P.J. Janke and Y.G. Zhao (1990), “Li-SF6 Combustion in Stored Chemical Energy Propulsion Systems,” 23rd Symposium (International) on Combustion, The Combustion Institute, France, pp. 1139-1146, 1990.
92. S.H. Chan, C.C. Tan, P.J. Janke and Y.G. Zhao (1990), “Li-SF6 Combustion in Stored Chemical Energy Propulsion Systems,” Technical Report (Oct 1-1989 to Sept 30, 1990) prepared for the Department of the Navy Office of Naval Research, Arlington, VA 22217, under contract number No: N00014-89-J-1267 (10/1/88-9/30/90), Department of Mechanical Engineering, University of Wisconsin-Milwaukee, P.O. Box, 784, Milwaukee, Wisconsin, 53201, USA. Total 69 Pages.
93. S.H. Chan, Y.G. Zhao, P.J. Janke, and C.C. Tan (1990), "Combustion of Turbulent Gaseous Fluorine Jets Submerged in Molten Lithium Fuel," AIAA/ASME Thermophysics and Heat Transfer Conference, Heat Transfer in Combustion Systems, HTD-Vol. 142, pp. 23-31.
94. Chan, S.H. and Tan, C.C. (1990), “Simplex Method and Duality Theory in Liquid Metal Combustion,” 1990 Technical Meeting, The Eastern Section of the Combustion Institute, Orlando, Florida, December 3-5.
95. Chan, S.H. and Tan, C.C. (1990), “Simplex Method and Duality Theory in Liquid Metal Combustion,” Fall Technical Meeting, Eastern Section: The Combustion Institute, Orlando, FL, September, 1990.
96. C. C. Tan (1990), “Equilibrium State Relationships of Alkali Metals Reacting with Halogen or Halogenated Gases,” Department of Mechanical Engineering, University of Wisconsin-Milwaukee, May 1990.

Student Thesis Publications in Journals:
97. Saowalak Tankam, Chai Ching Tan, Suthep Nimsai, Khin Mong Nyunt, and Chatrudee Jonsuriyapart (2017). A Practice-based View Approach to Explain the Dried Longan Industry Performances in Chiang Rai: A Case Study. SUIC International Journal, 1(1), pp. 155-182.
98. Patthracholakorn Apisit-isariyah and C.C. Tan (2016), A Netnography-Based Study of Customer Advocacy-Enabled Brand Community Engagement for the Wedding Services: A Thai Perspective, Business Sciences International Research Journal, 4(2), pp. 88-97. India University Grants Commission (UGC) approved list of Journal.
99. Sineenath Rugkhumkaew and C.C. Tan (2016), The Interplay Relationship Architecture between Customer Brand Identification, Brand Image, Value Co-Creation and Customer Loyalty in Starbucks Social Community Platform: A Netnography-based Research Method Approach, Business Sciences International Research Journal, 4(2), pp. 98-105. India University Grants Commission (UGC) approved list of Journal.
100. Dawaree Theenanont and C.C. Tan (2016), Studying the Nature of Parasocial Interaction and Its Stimuli and Response: Netnography Studying Thai Kentucky Fried Chicken, Business Sciences International Research Journal, 4(2), pp. 106-111. India University Grants Commission (UGC) approved list of Journal.
101. Xiaoyao Yue and C.C. Tan (2016), A Critical Study of the Nature of and Factors influencing Student Engagement and Academic and Social Performances: A Mixed Survey-and-Netnography Method, Business Sciences International Research Journal, 4(2), pp. 106-111, pp. 112-123. India University Grants Commission (UGC) approved list of Journal.
102. Pattracholakorn Apisit-isariyah, C.C. Tan, Chatrudee Jongsureyapart, and Pratsanee Nakeeree (2016), A Grounded Theory Approach to Suggest How the Domestic Airlines in Thailand Can Improve their Service Quality. Entrepreneurship and Business Innovation Journal, 1(1), pp. 1-16.
103. Sineenath Rugkhumkaew, Chatrudee Jongsureyapart, and Pratsanee Nakeeree (2016). A Broad-based Interview Approach to Study the Current States of Consumer Experiences at Thai Starbucks. Entrepreneurship and Business Innovation Journal, 1(1), pp. 38-68.
104. Nanda, S.M. and Chai Ching Tan (2015), Industry Social Responsibility (ISR) through Theories of Business Ethics: A Case with the Tourism Development in Bagan, Myanmar, International Journal of Business, Management & Social Sciences, Vol. IV, Issue 9(I), pp. 109-113.
105. Aung Zaw Moe and Chai Ching Tan (2015), Business Model for a Sustainable Tourism Industry – A Critical Literature Review, International Journal of Business, Management & Social Sciences, Vol. IV, Issue 9(I), pp. 103-108.
106. Irfandi Djailani and Chai Ching Tan (2015), Proposing an Overall Resource Effectiveness (ORE) as a Measurement Framework for Resource-based View (RBV) of Competition – A Focus Group Approach, International Journal of Business, Management & Social Sciences, Vol. IV, Issue 9(I), pp. 87-91.
107. Songkwan Nakinbodee, Chai Ching Tan, Sangchan Kantabutra, Chatrudee Jongsuriyapart, and Pratsanee Nakeeree (2015), A Critical Look into Customer Satisfaction at a Conferencing Setting by Situating within Social Environmental Psychology: A Case with Mae Fah Luang University’s Wanasom Conferencing Service, International Journal of Business, Management & Social Sciences, Vol. IV, Issue 9(I), pp. 98-102.
108. Teewattanawong PraPun, Chai Ching Tan, Chatrudee Jongsuriyapart, and Sangchan Kantabutra (2015), Intercepting Resource-based View and Market-Positioning Approaches in Studying University Student Satisfaction Level: A Case with Mae Fah Luang University, International Journal of Business, Management & Social Sciences, Vol. IV, Issue 9(I), pp. 92-97.
109. Nang Poe Hnin Phyu, Chai Ching Tan, Chatrudee Jongsuriyapart, and Sangchan Kantabutra (2015), A Study of Student Satisfaction of Service Quality in Mae Fah Luang University: An Empirical Study through Adapted SERVQUAL, International Journal of Business, Management & Social Sciences, Vol. IV, Issue 9(I), pp. 172-177. Impact Factor: 1.3409, ISSN: 2249-7463.

Supervised Student Thesis Research (Peer-reviewed International Conferences):
110. Phitsinee Jongwanapitakkul, Dr. Chai Ching Tan*, and Dr. Suthep Nimsai, Dr. Chatrudee Jongsuriyapart (2017), A Resource-based View of the Chili-Paste Industry in Chiang Rai, Thailand: A Preliminary Study. Presented to the International Conference and Proceeding of the SUIC’s 15th Anniversary Conference and Exhibition: The Integration of Art, Creativity and Management, 19-20 October, 2017, Grand Postal Building, Brangrak, Bangkok. Proceeding, pp 141-160.
111. Saowalak Tankam Dr. Chai Ching Tan*, and Dr. Suthep Nimsai, Dr. Khin Mong Nyunt, Dr. Phoommhiphat Mingmalairaks, Dr. Chatrudee Jongsuriyapart (2017). A Practice-based View approach to explain the dried longan industry performances in Chiang Rai: A Case Study. Presented to the International Conference and Proceeding of the SUIC’s 15th Anniversary Conference and Exhibition: The Integration of Art, Creativity and Management, 19-20 October, 2017, Grand Postal Building, Brangrak, Bangkok. Proceeding, pp. 47-66.
112. Kwansirin Tungchaiwanna Dr. Chai Ching Tan*, and Dr. Suthep Nimsai, Dr. Khin Mong Nyunt, Dr. Phoommhiphat Mingmalairaks, Dr. Chatrudee Jongsuriyapart (2017). The Value of GPS-based Fleet Management in Enabling Sustainable Performance of Businesses in Northern Thailand: Case of Chiang Rai, Chiang Mai, and Lampang. Presented to the International Conference and Proceeding of the SUIC’s 15th Anniversary Conference and Exhibition: The Integration of Art, Creativity and Management (pp. 7-24), 19-20 October, 2017, Grand Postal Building, Brangrak, Bangkok. Proceeding, pp. 7-24.
113. Tiparin Sinsoponkit Dr. Chai Ching Tan*, and Dr. Suthep Nimsai, and Dr. Chatrudee Jongsuriyapart (2017). Performance Drivers of Social Media Drop-Shippers. Presented to the International Conference and Proceeding of the SUIC’s 15th Anniversary Conference and Exhibition: The Integration of Art, Creativity and Management, 19-20 October, 2017, Grand Postal Building, Brangrak, Bangkok. Proceeding, pp. 301-320.
114. Kwansirin Tungchaiwanna and Chai Ching Tan (2017). The Value of GPS-based Fleet Management in Enabling Sustainable Performance of Businesses in Northern Thailand. Presented to the ICSSAM (International Conference on Science, Social Sciences, Agriculture and Management) and Workshop on Soft Computing Modeling in Medical Sciences and Engineering, sponsored by Department of Science and Technology, Government of India, and organized by Birla Institute of Applied Sciences, Bhimtal, Uttarkhand, India, in collaboration with Forum for Advanced Training Education and Research Academy of India (FAI) and Marathwada Mathematical Society, Aurangabad, 12-14 June, 2017.
115. Phitsinee Jongwanapitakkul and Chai Ching Tan (2017). Business Model-driven Supply Chain Competency, Sustainable Competitive Advantage, and External Lean Practices for Chili-Paste Industry Performance. Presented to the ICSSAM (International Conference on Science, Social Sciences, Agriculture and Management) and Workshop on Soft Computing Modeling in Medical Sciences and Engineering, sponsored by Department of Science and Technology, Government of India, and organized by Birla Institute of Applied Sciences, Bhimtal, Uttarkhand, India, in collaboration with Forum for Advanced Training Education and Research Academy of India (FAI) and Marathwada Mathematical Society, Aurangabad, 12-14 June, 2017.
116. Saowalak Tankam and Chai Ching Tan (2017). Factors Driving the Lean Strategy and Competitive Values to Sustain the Longan Industry Performance in Chiang Rai. Presented to the ICSSAM (International Conference on Science, Social Sciences, Agriculture and Management) and Workshop on Soft Computing Modeling in Medical Sciences and Engineering, sponsored by Department of Science and Technology, Government of India, and organized by Birla Institute of Applied Sciences, Bhimtal, Uttarkhand, India, in collaboration with Forum for Advanced Training Education and Research Academy of India (FAI) and Marathwada Mathematical Society, Aurangabad, 12-14 June, 2017.
117. Tiparin Sinsoponkit and Chai Ching Tan (2017). Adapting Theory of Planned Behavior to Study Social-Media-based E-Tailer Drop-Shippers’ Performance Drivers. Presented to the ICSSAM (International Conference on Science, Social Sciences, Agriculture and Management) and Workshop on Soft Computing Modeling in Medical Sciences and Engineering, sponsored by Department of Science and Technology, Government of India, and organized by Birla Institute of Applied Sciences, Bhimtal, Uttarkhand, India, in collaboration with Forum for Advanced Training Education and Research Academy of India (FAI) and Marathwada Mathematical Society, Aurangabad, 12-14 June, 2017.
118. Patthracholakorn Apisit-isariyah and C.C. Tan (2016), A Netnography-Based Study of Customer Advocacy-Enabled Brand Community Engagement for the Wedding Services: A Thai Perspective. Paper presented to the International Multidisciplinary Academic Conference, Organized by The International Multidisciplinary Research Foundation India, Center for Research Education and Institute for Foreign Affairs & Diplomacy India, Pattaya, September 26-28.
119. Sineenath Rugkhumkaew and C.C. Tan (2016), The Interplay Relationship Architecture between Customer Brand Identification, Brand Image, Value Co-Creation and Customer Loyalty in Starbucks Social Community Platform: A Netnography-based Research Method Approach. Paper presented to the International Multidisciplinary Academic Conference, Organized by The International Multidisciplinary Research Foundation India, Center for Research Education and Institute for Foreign Affairs & Diplomacy India, Pattaya, September 26-28.
120. Dawaree Theenanont and C.C. Tan (2016), Studying the Nature of Parasocial Interaction and Its Stimuli and Response: Netnography Studying Thai Kentucky Fried Chicken. Paper presented to the International Multidisciplinary Academic Conference, Organized by The International Multidisciplinary Research Foundation India, Center for Research Education and Institute for Foreign Affairs & Diplomacy India, Pattaya, September 26-28.
121. Xiaoyao Yue and C.C. Tan (2016), A Critical Study of the Nature of and Factors influencing Student Engagement and Academic and Social Performances: A Mixed Survey-and-Netnography Method. Paper presented to the International Multidisciplinary Academic Conference, Organized by The International Multidisciplinary Research Foundation India, Center for Research Education and Institute for Foreign Affairs & Diplomacy India, Pattaya, September 26-28.
122. Siriwanlaya Chueasa, Suthep Nimsai and Tan, C.C. (2016), A Thai Airport Development Policy Study: The Enabling and Challenging Factors of Supply Chain and Policy Deployment Strategies. Presented to the 2nd International Conference of Asian Supply Chain Academy (ASCA) 2016, Chiang Mai, December 22-23.
123. Jiang, C., Nimsai, S., Tan, C.C. (2016), Marketing Logistics of Coffee Bean Products in China. Presented to the 2nd International Conference of Asian Supply Chain Academy (ASCA) 2016, Chiang Mai, December 22-23.
124. Tantitecha, C., Nimsai, S., Tan, C.C. and Rangsaritvorakarn, N. (2016), An Importance-Performance-Analysis (IPA) Approach to Study First-Level SCOR Performance of Thai Fresh Fruits Export to United Arab Emirates Market. Presented to the 2nd International Conference of Asian Supply Chain Academy (ASCA) 2016, Chiang Mai, December 22-23.
125. Li, X.H., Nimsai, S. and Tan, C.C. (2016), E-Commerce Customer Satisfaction Evaluation of Chinese Third-Party Logistics Service Providers: Case Study of Yunan, China. Presented to the 2nd International Conference of Asian Supply Chain Academy (ASCA) 2016, Chiang Mai, December 22-23.
126. Wararat Namwong, Tan, C.C., and Phoommhiphat Mingmalairaks (2016), Inferring Reverse Logistics in the Thai Electronic Industry by Annual Report-based Documentary Study: Contributing towards a Corporate Social Responsibility Theory of Reverse Logistics. Presented to the 2nd International Conference of Asian Supply Chain Academy (ASCA) 2016, Chiang Mai, December 22-23.
127. Xiaoyao Yue, C.C. Tan, and Chatridee Jongsureyapart (2016), Person-Situational Field Theory in the Study of Student Engagement to Improve Students’ Performance in Academics, Campus Life and Quality of Life: A Comprehensive Pilot-Testing Involving the Students of the School of Management at Mae Fah Luang University. Paper presented to the 3rd Greater Mekong Subregion International Conference (GMSIC) 2016, “Modern Business Management and Economics for Development in The Greater Mekong Subregion,” Faculty of Business Administration, Non Khai Business School (NBS), Khon Kaen University.
128. Pattracholakorn Apisit-isariyah, C.C. Tan, Chatrudee Jongsureyapart, and Pratsanee Nakeeree (2016), A Grounded Theory Approach to Suggest How the Domestic Airlines in Thailand Can Improve their Service Quality. Paper presented to the 3rd Greater Mekong Subregion International Conference (GMSIC) 2016, “Modern Business Management and Economics for Development in The Greater Mekong Subregion,” Faculty of Business Administration, Non Khai Business School (NBS), Khon Kaen University.
129. Dawaree Theenanont, C.C. Tan, Chatrudee Jongsureyapart, and Pratsanee Nakeeree (2016). Roles of Business Model-, Brand- and Cognitive and Affective Evaluation- Drivers in the Thai Domestic Airline Industry. Paper presented to the 3rd Greater Mekong Subregion International Conference (GMSIC) 2016, “Modern Business Management and Economics for Development in The Greater Mekong Subregion,” Faculty of Business Administration, Non Khai Business School (NBS), Khon Kaen University.
130. Sineenath Rugkhumkaew, Chatrudee Jongsureyapart, and Pratsanee Nakeeree (2016). A Broad-based Interview Approach to Study the Current States of Consumer Experiences at Thai Starbucks. Paper presented to the 3rd Greater Mekong Subregion International Conference (GMSIC) 2016, “Modern Business Management and Economics for Development in The Greater Mekong Subregion,” Faculty of Business Administration, Non Khai Business School (NBS), Khon Kaen University.
131. Sirirat Srirattanaprasit and C.C. Tan (2015), Validating a Job Characteristics Model of Organizational Commitment and In-Role and Extra-Role Corporate Citizenship Behavior: A Case of Construction Material Company in Chiang Rai. Paper presented to 3rd SUIC International Conference: The Trend of Global Business in the New Digital Era, 2-3 December 2015, Silpakorn University International College, Bangkok, Thailand.
132. Warut Srisuwan and C.C. Tan (2015), Job Demands and Resources as Antecedents of Employee Satisfaction, Loyalty and Performance: Case with the Construction Industry in Chiang Rai, Thailand. Paper presented to 3rd SUIC International Conference: The Trend of Global Business in the New Digital Era, 2-3 December 2015, Silpakorn University International College, Bangkok, Thailand.
133. Ittipon Niraphai and C.C. Tan (2015), An Adapted Theory of Planned Behavior for Studying Construction Contractor Services in Chiang Rai, Thailand. Paper presented to 3rd SUIC International Conference: The Trend of Global Business in the New Digital Era, 2-3 December 2015, Silpakorn University International College, Bangkok, Thailand.
134. Anchittha Nanan and C.C. Tan (2015), Adapting the Triadic Reciprocal Determinism of Social Cognitive Theory to Study Student Performance: Comparative Study between Tutoring and Without It for Accounting Subject at Mae Fah Luang University. Paper presented to 3rd SUIC International Conference: The Trend of Global Business in the New Digital Era, 2-3 December 2015, Silpakorn University International College, Bangkok, Thailand.
135. Nopparat Karnkayan and C.C. Tan (2015), The 3I of Brand (Brand Identity, Brand Integrity, and Brand Image) in Developing Brand Loyalty for the Cosmetics Industry – An Exploratory Research by Looking at the View of the Students from a Case University. Paper presented to 3rd SUIC International Conference: The Trend of Global Business in the New Digital Era, 2-3 December 2015, Silpakorn University International College, Bangkok, Thailand.
136. Irfandi Djailani and C.C. Tan (2015), Studying the Interrelationship Structure between Brand 3i (Brand Identity, Brand Integrity, and Brand Image) and Brand Trust and Attitude in Islamic Marketing Context: A Case with Rumah ZAKAT Indonesia. Paper presented to 3rd SUIC International Conference: The Trend of Global Business in the New Digital Era, 2-3 December 2015, Silpakorn University International College, Bangkok, Thailand.
137. Thandar Maw and Chai Ching Tan (2015), Adapting Service Quality Concept in the Theory of Planned Behaviors in Studying Coffee Shop’s Consumer Behaviors in Thailand. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
138. Pratsanee Nakeeree and Chai Ching Tan (2015), Suggesting a Social Entrepreneurship Model to Gain Competitive Social Capital, Sustainability and Stability: Literature Review and Exploratory Case Studies in Chiang Rai, Thailand. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
139. Nanda Soe Myint and Chai Ching Tan (2015), An ABC Model in Structuring the Interrelationships between Individual Traits (Personality, Emotionality, and Leadership), Student Behavior (Emotional Intelligence induced, Student-Teacher Relationship, and Team Working), and Perceived Academic and Non-Academic Performance: A Case with Mae Fah Luang University. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
140. Mee Hnay and Chai Ching Tan (2015), Roles Played by Empathic and Hard-Soft Service Quality towards Patient Satisfaction and Patient Loyalty: A Comparative Study between Private and Public Hospitals in Thailand and Myanmar. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
141. Nang Mya Mya Swe and Chai Ching Tan (2015), In Search of Customer Values and Right Service Quality that Drive Customer Satisfaction, Behavioral Intention and Loyalty of Customers Patronizing Ethnic Korean and Japanese Restaurants in Thailand. Pape presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
142. Anchittha Nanan and Chai Ching Tan (2015), Adapting the Triadic Reciprocal Determinism of Social Cognitive Theory to Study Student Performance: Comparative Study between Tutoring and Without it for Accounting Subject at Mae Fah Luang University. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
143. Irfandi DJailani and Chai Ching Tan (2015), The Use of 3I (Image, Identity, Integrity) Brand Strategies of Marketing 3.0 in Positioning Islamic Spirituality Marketing Practices from Donor Perspective. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
144. Ittipon Niraphai and Chai Ching Tan (2015), Adapting SERVQUAL for Use in the Theory of Planned Behavior in Studying Customer's Behavioral Intention towards Contractor's Services in Chiang Rai. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
145. Nopparat Karnkayan and Chai Ching Tan (2015), 3I Branding Structure of Marketing 3.0 in Developing Brand Loyalty for Cosmetic Industry. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
146. Sirirat Srirattanaprasit and Chai Ching Tan (2015), Role of Hygienic-Motivational Job Resources and Demands in Inducing Job Satisfaction, and Subsequent Organizational Commitment and In-Role and Extra-Role Organizational Citizenship Behavior: A Case Study with Construction Material Business in Chiang Rai, Thailand. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
147. Warut Srisuwan and Chai Ching Tan (2015), An Examination of Job Resources and Demands as Antecedent of Employee Satisfaction, Loyalty and Job Performance for the Construction Businesses in Chiang Rai, Thailand. Paper presented to the International Multidisciplinary Academic Conference organized by UNESCO for its 70th Anniversary Celebrations, United Nations Educational, Scientific and Cultural Organization, November 2-3, Thailand.
148. Aung Zaw Moe and Chai Ching Tan (2015), Meaningful and Satisfactory Tourist Experience Contributing Towards Loyalty: Roles played by Systems-Level Tourist Experience Quality, Personality Traits and Perceived Trip Characteristics from the Domestic Tourists toward the Ancient City of BAGAN, Myanmar. Paper presented to the 10th International Conference on Humanities and Social Sciences 2015 (IC-HUSO 2015), At Khon Kaen University, Thailand, November 26-27.
149. Mee Hnay and Chai Ching Tan (2015), Roles Played by Empathic and Hard-Soft Service Quality, Contextual and Overall Service Perceptions toward Patient Satisfaction and Loyalty: Comparative Studies between Private and Public Hospitals in Thailand and Myanmar. Paper presented to the 10th International Conference on Humanities and Social Sciences 2015 (IC-HUSO 2015), At Khon Kaen University, Thailand, November 26-27.
150. Nanda Soe Myint and Chai Ching Tan (2015), A Student Traits-Behavior-Performance Model in Studying How Traits of Personality, Emotionality and Leadership influence on Student’s Perceived Academic and Non-Academic Performances: Case with Mae Fah Luang University. Paper presented to the 10th International Conference on Humanities and Social Sciences 2015 (IC-HUSO 2015), At Khon Kaen University, Thailand, November 26-27.
151. Nang Mya Mya Swe and Chai Ching Tan (2015), Interrelationship Structure of Service Quality, Customer Value, Satisfaction, Behavioral Intention and Loyalty: Comparative Study of Thai Perception Differences over Nationality Origins and Frequency of Patronage to Korean and Japanese Restaurants. Paper presented to the 10th International Conference on Humanities and Social Sciences 2015 (IC-HUSO 2015), At Khon Kaen University, Thailand, November 26-27.
152. Thandar Maw and Chai Ching Tan (2015), Adapting the Theory of Planned Behaviours in Studying Coffee Shop’s Consumer Behaviours in Thailand. Paper presented to the 10th International Conference on Humanities and Social Sciences 2015 (IC-HUSO 2015), At Khon Kaen University, Thailand, November 26-27.
153. Irfandi Djailani and C.C. Tan (2015), Use of Overall Resource Effectiveness (ORE) Concept of Resource-based View (RBV) in Studying the Current States of Performance of the Muslim Students Community Implied by the Education Services of Mae Fah Luang University: A Qualitative Research Approach. Paper presented to the 2nd International Conference on ASEAN Studies (ICONAS2), Conference Theme: ASEAN Studies at the Crossroads, to be held from 3 to 5 August, 2015, Chulalongkorn University in Bangkok, Thailand.
154. Sorawit Biamukda and C.C. Tan (2015), Giving a Theoretical Structure to Explain Real-Estate Property Decision Making and Satisfaction in Northern Thailand. Paper presented to the 12th International Postgraduate Research Colloquium, “IRPC 2015: Research for Excellence and Knowledge Society in ASEAN Community”, Behavioral Science Research Institute, Thailand, August 26-28, 2015.
155. Sorawit Biamukda and C.C. Tan (2015), Giving a Theoretical Structure to Explain Real-Estate Property Decision Making Towards Investor Satisfaction in Chiang Rai, Thailand. Paper presented to the First International Conference on Interdisciplinary Development Research (IDR 2015), 17-18 September, Social Research Institute, Chiang Mai University, Chiang Mai.
156. Nanda, S.M. and Chai Ching Tan (2015), Industry Social Responsibility (ISR) through Theories of Business Ethics: A Case with the Tourism Development in Bagan, Myanmar. Paper presented to the International Research Conference, Theme: Development of Global Economy and Its Impact on Social Inequality, Trade, Law, Entrepreneurship, Commerce, Humanities, Environment and Other Social Issues, Faculty of Social Science, Srinakharinwirot University, Thailand.
157. Aung Zaw Moe and Chai Ching Tan (2015), Business Model for a Sustainable Tourism Industry – A Critical Literature Review. Paper presented to the International Research Conference, Theme: Development of Global Economy and Its Impact on Social Inequality, Trade, Law, Entrepreneurship, Commerce, Humanities, Environment and Other Social Issues, Faculty of Social Science, Srinakharinwirot University, Thailand.
158. Irfandi Djailani and Chai Ching Tan (2015), Proposing an Overall Resource Effectiveness (ORE) as a Measurement Framework for Resource-based View (RBV) of Competition – A Focus Group Approach. Paper presented to the International Research Conference, Theme: Development of Global Economy and Its Impact on Social Inequality, Trade, Law, Entrepreneurship, Commerce, Humanities, Environment and Other Social Issues, Faculty of Social Science, Srinakharinwirot University, Thailand.
159. Songkwan Nakinbodee, Chai Ching Tan, Sangchan Kantabutra, Chatrudee Jongsuriyapart, and Pratsanee Nakeeree (2015), A Critical Look into Customer Satisfaction at a Conferencing Setting by Situating within Social Environmental Psychology: A Case with Mae Fah Luang University’s Wanasom Conferencing Service. Paper presented to the International Research Conference, Theme: Development of Global Economy and Its Impact on Social Inequality, Trade, Law, Entrepreneurship, Commerce, Humanities, Environment and Other Social Issues, Faculty of Social Science, Srinakharinwirot University, Thailand.
160. PraPun Teewattanawong Chai Ching Tan, Chatrudee Jongsuriyapart, and Sangchan Kantabutra (2015), Intercepting Resource-based View and Market-Positioning Approaches in Studying University Student Satisfaction Level: A Case with Mae Fah Luang University. Paper presented to the International Research Conference, Theme: Development of Global Economy and Its Impact on Social Inequality, Trade, Law, Entrepreneurship, Commerce, Humanities, Environment and Other Social Issues, Faculty of Social Science, Srinakharinwirot University, Thailand.
161. Nang Poe Hnin Phyu, Chai Ching Tan, Chatrudee Jongsuriyapart, and Sangchan Kantabutra (2015), A Study of Student Satisfaction of Service Quality in Mae Fah Luang University: An Empirical Study through Adapted SERVQUAL. Paper presented to the International Research Conference, Theme: Development of Global Economy and Its Impact on Social Inequality, Trade, Law, Entrepreneurship, Commerce, Humanities, Environment and Other Social Issues, Faculty of Social Science, Srinakharinwirot University, Thailand.
162. Chen, Q.Y., Chai Ching Tan, and S. Kantabutra (2014), Value-driven Service Quality and its Hedonic and Utilitarian Roles in Creating Cognitive, Conative, and Affective Customer Loyalty: A Survey-based Research Targeting Chiang Rai Central Plaza. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
163. Flavia Lepoutre, Chai Ching Tan, S. Kantabutra, and Chatrudee Jonsuriyapart (2014), A Value-driven Service Quality Business Model for Museums: A Study Case in Northern Thailand. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014.
164. Ge Yu, C Chai Ching Tan, and S. Kantabutra (2014), Food Taste Attitude and Service Quality in Predicting Significantly Customer Satisfaction and Brand Preference for the Hot-Pot Restaurant Services in Thailand. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014.
165. Guo K.X., C Chai Ching Tan, and S. Kantabutra (2014), Addressing the Antecedents and the Post-Behavioral Attitude Formation in Predicting Online Purchasing Loyalty: A Model-Testing Empirical Study of the Online Purchasing Experience in Thailand and China. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
166. Pattapong Valuvanarak, Chai Ching Tan, S. Kantabutra, and Pattaramook Ponsata (2014), The Forces of Hidden Factors in Tourist’s Experience Satisfaction as Key Determinant of Destination Loyalty. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
167. Piyanart Promsawad, Chai Ching Tan, S. Kantabutra, and Pratsanee Nakeeree (2014), Operative Factors influencing Customer Loyalty for Electrical Appliances Retail Stores in Chiang Rai, Thailand. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
168. Qing W.M., Chai Ching Tan, S. Kantabutra, and Chatrudee Jonsuriyapart (2014), Predicting Student Satisfaction through Outcome-based and Process-based Service Quality in Higher Education – A Case with Mae Fah Luang University. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
169. Sai Arkar Aung, Chai Ching Tan, S. Kantabutra, and Pratsanee Nakeeree (2014), An Empirical Study of the Service Quality Phenomenon in Driving Customer Satisfaction and Customer Loyalty in the Thai Hotel Industry. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
170. Sattayadit Kaneungnij, Chai Ching Tan, S. Kantabutra, and Chatrudee Jongsuriyapart (2014), An Explorative Research Study Discovering the Strategic Links between Intellectual Capitals and Service Quality: A Case with the Geo-Information Business Context in Northern Thailand. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
171. Win Thein, Chai Ching Tan, S. Kantabutra, and Pattaramook Pongsata (2014), The Perceived Role of Tourism Awareness in Sustainable Development: A Case with Bagan’s Residents for the AEC Era. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
172. Zaw Myo Latt, Chai Ching Tan, S. Kantabutra, and Pratsanee Nakeeree (2014), An Empirical Study of the State of Performance Reality Reflected in the ABC (Antecedent, Behavioral and Consequential) Theory of Service Innovation for the Myanmar’s Hotel Industry. Paper presented to AFBE Conference and Proceedings, November 5-6, 2014, Bangkok.
173. Chetsopit Trongsawat, Chai Ching Tan, Sangchan Kantabutra, and Pratsanee Na Keeree (2014), Matching Customer Value Proposition Value Curve to CRM and Brand Equity Realization Strategies for an Eco-Resort Business Planning. Paper presented to Mae Fah Luang University International Conference, 11-12 February, 2014, Mae Fah Luang University, Chiang Rai, Thailand.
174. Chetsopit Trongsawat, Prapun Treewattanawong, Nang Poe Hnin Phyu, Kanuengnij Sattayadit, Supakarn Ammartmanee, Chaw Su Kyi, Parinda Treewattanawong, Dr. Songkwan Nakinbodee, Sangchan Kantabutra, Chai Ching Tan, and Pratsanee Na Keere (2013), “Making Business Model Alive for Innovative and Competitvely Advantageous Enterprise: A Theoretically Robust Foundation.” Paper presented to the 29th National Graduate Research Conference, Mae Fah Luang University, 24-25, October, Chiang Rai.
175. Thanapoom Thongsamoot, Phannee Khunpiluke, Teerapong Sosai, Khuhathansathian Sudarat, Surachai Sakdakongka, Sangchan Kantabutra, Chai Ching Tan, Ajarn Sudsiri Rungruang, Ajarn Pratsanee Na Keeree (2013), “Situational Learning Style Preference and Enabling-Hygienic Personality Traits Study: A Case Towards Understanding Team Performance.” Paper presented to the 29th National Graduate Research Conference, Mae Fah Luang University, 24-25, October, Chiang Rai.