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School of Management, Mae Fah Luang University| Faculty Member Profile
Faculty Member Profile
Tel: 6696
Dr. Jirapa Pradera Diez
Lecturer
Education:
Ph.D.(Tourism Management), University of Surrey, UK
MBA. (International Tourism and Hospitality Management) , Southern Cross University, Australia
MA. (International Tourism and Hospitality Management), Naresuan University, Thailand
BA. (First-Class Hons.) English Major, Mae Fah Luang University, Thailand
Teaching:
Sustainable Tourism
Small and Medium Tourism Enterprise Management
Area of Interest:
-Sustainable tourism.
-Tourism crisis management ,
-Knowledge transfer and management
-Human resources management
Researches & Publications:
The Impact of Sustainable Tourism Development on Human Resources Management in Hotel Industry : a case study of Chiang Rai province.

Knowledge Management for Tourism Crises: A Multi-Case Study of Hotels in Thailand

- ปิยธิดา เพียรลุประสิทธิ์ และ จิราภา วงษ์ท้าว (2555) การพัฒนาบุคลากรเพื่อส่งเสริมกิจกรรมการท่องเที่ยวและการบริการอย่างยั่งยืน ในเทศบาลตำบลนางแล อำเภอเมือง จังหวัดเชียงราย Human Resource Development for Facilitation of Sustainable Tourism Activities and Services at Nang Lae Municipality, Chiangrai Province ,Thailand. โครงการวิจัยนี้ได้รับทุนอุดหนุนจากงบประมาณแผ่นดิน
ประจำปีงบประมาณ 2552-2553
- Suy, S., & Pradera Diez, J (2015). The Effect of Tourists Perceptions toward Website Quality, Website Attitude, and Intention to Use The Government ‘s Website Proceedings for the 3rd SUIC International Conference the trend of Global Business in the New Digital Era. , Bangkok (Full paper)
- Pradera Diez, J. (2015). Mechanisms of Transferring the Knowledge Among Policy Makers to Manage Tourism Crises in the Digital Era Proceedings for the 3rd SUIC International Conference the trend of Global Business in the New Digital Era. , Bangkok ( Full paper)
- Pradera Diez, J. (2016). The Effects of Flood on the Hotels in Bangkok and Measures to Manage the Crisis Proceedings for 14th APacCHRIE Conference 2016. , Bangkok. ( Full paper)
- Pradera Diez, J. & Yodsuwan C. (2016). FacilitatingTourism Crises Resilience through Community-Based Private–Public Collaboration: The Smog Problem in North Thailand Proceedings for ICTTT2016 International Conference on Tourism Transport & Technology , Amsterdam ( Full paper)
- Yodsuwan C. & Pradera Diez, J. (2016). Examining Tourism and Hospitality Personnel for Competency Development in Chiang Rai, Thailand Proceedings for ICTTT2016 International Conference on Tourism Transport & Technology , Amsterdam (Full paper)