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School of Management, Mae Fah Luang University| Faculty Member Profile
Faculty Member Profile
Tel: 053-9167776
Piyanuch Prangkam
-MSc in International Hospitality and Tourism Management (Merit), Sheffield Hallam University, UK
-BA in English (First Class Honour), Bangkok University, Thailand
- Tourism and Hospitality Industry Marketing
- Tourist Behavior and Service Psychology
- Cruise Lines Business Management
Area of Interest:
- Cruise Lines Business Management
- Marketing in Tourism and Hospitality
- Consumer Behaviour in Tourism and Hospitality Industry
- Communication Skills and Soft Skills Development
- Innovation Technology in Hospitality and Tourism Industry
Researches & Publications:
• Chareanporn, T., Mingmalairaks, P., Piyanuch P. (2016), An Assessment of Front Office Attendants’ Competency in Hotel Business in Chiangrai Specail Economic Zone: An exploratory study, Tourism and Hospitality Industry International Conference (THIC2016), Prince of Songkla University, Surat Thani Campus
• Tarittawan C., Phoommhiphat M., Veerades P., Piyanuch P. (2018). The influence factors of organizational implementation strategy development: A case study from tourist accommodation in Thailand, the 24th Eurasia Business and Economics Society Conference, Istanbul Economic Research Association jointly organized with the Faculty of Business Administration Kasetsart University.
• Thunwa Kaewket and Piyanuch Prangkam. (2019). “IoT Innovation: Smart and Sustainable Growth in Sweet Corn Farm in Thailand”, Book chapter in “Business Models Research Center for Asian Silicon Valley: Linking: IoT applications into the Southeastern Asian markets”.