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School of Management, Mae Fah Luang University| Faculty Member Profile
Faculty Member Profile
Tel: 053-916698
Sarutanan Sopanik
lecturer
Education:
MA in Marketing, University of Sydney
MA in International Business, University of Sydney
BA in International Affairs, Thammasat University
Teaching:
Principles of Marketing
Marketing Management
Service Marketing
Strategic Brand Management
Integrated Marketing Communication

Area of Interest:
Marketing
Service Marketing
Digital Marketing
Brand Management
MICE

Researches & Publications:
Research
‘The Development of Business Model to Enhance Competence of Local Communities in Chiang Rai for MICE Travelers’ (2020-2021) funded by National Research Council of Thailand (NRCT)
‘Service Marketing Development for Digital Economy and Tourism for Tea and Coffee Communities in Chiang Rai’ (2018-2020) funded by National Research Council of Thailand (NRCT)
‘Korean – Japanese Travelers’ Behavior during their Visits Chiangrai and Chiang Mai’ (2019) funded by Airport Authority of Thailand (AOT)

Publications
Sopanik, S. (2019) "Strengthening Cultural Authenticity in Service Touchpoints for Post-Tourists amid the Impact of Rapidly Growing Popularity to Rely on Social Media Platforms" In Proceedings of 41th Annual ISMS Marketing Science Conference, June 20-22, 2019, Rome, Italy, University of Roma Tre

Sopanik, S. (2018). Up To This Point, Is Claiming Cultural Authenticity Still Important Amid Thailand’S Rapid Growth Of Mass Tourism?. Eurasian Journal of Business and Management, 6(3), 44-52.

Sopanik, S. (2017) "Service Marketing in Digital Economy" In Proceedings of 6th International Conference on Implications of Research in Business, Economics, Management Social Science and Humanities, Mar. 16, Chiang Mai, Maejo University