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School of Management, Mae Fah Luang University| The 6th Great Mekong Sub-region International Conference (GMSIC) 2019 held at University of Management and Economics Kampongcham in Cambodia, the paper was awarded “the Best Presentation”. Aj. Jiang presented the paper on behalf of both Dr. Tan and Dr. C
The 6th Great Mekong Sub-region International Conference (GMSIC) 2019 held at University of Management and Economics Kampongcham in Cambodia, the paper was awarded “the Best Presentation”. Aj. Jiang presented the paper on behalf of both Dr. Tan and Dr. C
Date: 12 Jul 2019

          The faculty of school of management paid a visit to China in January 2019, on which Aj. Chai-Ching Tan and his colleagues Aj Chatrudee Jongsureyapart and Aj. Jiang Chun produced a research paper exploring research topics on China related themes, especially on the complex adaptive system of China’s innovation environment, and brand-story telling of thriving international hotel brand. The complex adaptive system captures the current state of art of development in AI and IoT driven business ecosystem, based on the authors’ observations and interview analysis. By using an instrumental case study approach, the paper was well received and was awarded with the “Best Presentation Awards”, and at the  6th Great Mekong Sub-region International Conference (GMSIC) 2019 held at University of Management and Economics Kampongcham in Cambodia, the paper was awarded “the Best Presentation”. Aj. Jiang presented the paper on behalf of both Dr. Tan and Dr. Chatrudee. The paper can be cited as follows:

 

 

             Tan, C.C., Jonsureyapar, C. and Jiang, C. (2019). An Instrumental Case Study-Oriented Approach to Teacher Educational Fieldtrip in Search for Research Topics and Propositions. Paper presented to the 6th Greater Mekong Subregion International Conference (GMSIC) 2019, July 12, 2019, University of Management and Economics, Kampong Cham Campus, Cambodia, Partnered with Khon Kaen University.